BECHANGE - SUPPORTING CLIMATE ACTION AND LASTING BEHAVIOURAL CHANGE
BeChange is a method that uniquely combines practical and mental training in a complete solution that helps people lead more sustainable lives and reduce their emissions. BeChange supports participants to achieve lasting behavioural change by focusing on increased well-being. Participants from previous courses have nearly halved their emissions while maintaining, or most often increasing, their quality of life.
The problem we aim to address
The climate crisis gets worse the more we emit until we reach net zero emissions.
Today, there is a big gap between what people WANT and what people DO to act more sustainably, in Sweden as well as globally (77% of swedes want to do more than they manage to). Meanwhile, mental health issues such as low hope and anxiety is increasing due to non-action, particularly among younger people (close to 50% of swedes have experienced it).
By not properly empowering people to act, we oversee a trapped value which can help increase wellbeing already today while speeding up the needed change toward net zero emissions.
BeChange has so far run 4 public programs in collaboration with municipalities and regions. The public courses were run in 3 cities (Luleå, Eskilstuna and Stockholm) with a total of 170 participants, running for 3,5 months each (except for the first 2 Pilot Programs that ran for 9 and 7 months).
Results below are based on these courses.
The area where the participants had their biggest CO2 reductions is in transportation (car, bus, train, flights etc).
Participants experienced an increased sense of "walk the talk"- living a life aligned to their own values.
Additional climate benefits
These BeChange programs have been executed in partnership with Studiefrämjandet Norrbotten, Studiefrämjandet Eskilstuna, Studiefrämjandet Stockholm and the councils of Luleå, Eskilstuna, Stockholm, Tyresö, Järfälla and Huddinge and Klimatklivet.
Selection of participants
Measures were made at the start of the program (baseline values) and at the end of the program, and also one year after the program ended (only the Luleå program has done this so far as it is the only program where sufficient time has passed).
The baseline values were taken as points of departure in the work with the participants’ "Carbon Reduction Goals", "Climate Psychology Goals" and "Quality Of Life Goals".
Practical coaching on how to shift to low emission lifestyle
As a result, the focus areas for the participants were typically to shift to more low-emission transportation, more plant-based diets, and to switch to renewable energy for their homes. Outside of BeChange’s main focus areas (transportation, food and housing) the participants also chose to reduce wasteful consumption.
Climate psycology tools
Mode of Collaboration
BeChange's innovative program is a powerful tool that almost HALVES individual carbon emissions in 4 months. It is extremely effective, easy and enjoyable to follow, uniquely combining practical AND mental training in a complete solution that helps people live more sustainable lives and reduce their emissions.
By providing individuals with the support they need in order to create the climate friendly lifestyle they want, halving their carbon emissions is easy and fast with zero negative impacts on their quality of life. In fact, it actually has the opposite effect - the BeChange program has a large positive impact on peoples' quality of life, and this is probably the key reason why the changes and their new climate friendly lifestyle persists long after the program has finished.
The BeChange program allows motivated individuals to halve their emissions and yet have a higher quality of life, which is why we have noticed that participants remain engaged and motivated outside the scope of the program and long after it has finished. These are good indicators for BeChange to have a powerful exponential effect.
In order to reach the global goal of halving carbon emissions by 2030, individuals need the right support and tools in order to make the changes quickly but also in a long lasting way that avoids a reappearance of the problem. The BeChange program provides this support and tools successfully.
Our excellent results were highlighted in the report Exponential Climat Action Roadmap that was presented at the Global Climate Action Summmit 2018.
BeChange has recently created a digital solution which enables us to scale the reach of this methodology.